Awaken cologne by tumi11/29/2023 Next up is Victor Sanz, creative director of travel-and-lifestyle brand Tumi. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives. the banality of appealing to the fickle muses of haute bourgeois aside, for fragrance enthusiasts, Tumi has finally pulled something out of their collective asses actually worth paying the $110 per 100ml for, at least until they raise they inevitably price and slowly negate that interest.Scientific studies confirm that, of all the senses, smell offers the best recall. And as we started exploring what those needs were for our customers and how they were living those lives, we realized that having a scent was really important to them." I don't exactly know how having a scent made by an expensive luggage brand is supposed to be important to those who no longer need to use said luggage, because they can pull the puppet strings of the world remotely from the relative safety of their glass houses, so the "smell" of business travel at that point seems like something they wouldn't miss, and I don't think people associate Tumi laptop cases and rolling briefcases with exotic adventures in the Swiss Alps. As I've quoted in my past two reviews, the official word from Tumi about their fragrance range is thus: "Now, people are spending time working from home, and their normal cadence has changed. I'd say the only context you should mind is the weather, as Continuum makes for excellent day or night wear in cooler temperatures, while we still get to have some of those before climate change roasts us all alive like shrimp in a steam basket. Performance is definitely potent, but this is not a projection monster either, fully meeting the expectations of a true eau de parfum. The base is some form of nice medicinal oud note, likely synthetic albeit, layed over some sheer musk compounds and suederal-type leatheriness a la Tom Ford. Base notes standing in as top notes is de rigeur for Middle Eastern fragrances, and it is no different here, with things only getting darker as labdanum, orris, and tonka filter in to smooth the opening. Smell-wise, this opens with a peppery boozy blast of orange and olibanum over a fairly earthy amber. Continuum implies by its name that you just use it continuously, wherever. Here on Continuuum, Tumi has ditched the regimented fragrance solution claptrap a la Jeremy Fragrance's Fragrance One outfit and just gone down the path of making fragrances mostly without context. The previous two fragrances were meant to form a morning and night regimen, hence the names Awaken and Unwind, but creatively-speaking they left much to be desired for their price points. So, the obvious answer was "hit'em at home" because these same folks traded in flying business-class city to city for endless zoom meetings in their designer pajamas, and ordering expensive sushi dinners nightly via DoorDash, while the Teslas stay perpetually-docked at their condo garage complexes like Dustbusters on wheels. You see, that is because Tumi is a luxury luggage company stranded in a post-pandemic world where most of its main clientele now no longer leaves their little blue-blooded nesting places. Furthermore, there are some "boozy" qualities here too, leeched undoubtedly from more-recent designers like Bentley for Men Intense (2013), plus the pepper from Viktor & Rolf Spicebomb (2012) all of thesecongeal into a rather dark, masculine, and serious affair that will still register as modern to the FragBros, something that is necessary as this is the kind of brand to try and ride the online hype-train to profit-town in lieu of much brand cachet with the buying public at large. If you've smelled things like Amouage Jubilation XXV (2007), Amouage Interlude Man (2012), or Amouage Boundless (2021), you're already prepared for what's in store with Continuum. I say that because what Tumi has placed in this copper-hued bottle is a proxy to the dry downs of many Amouages throughout the 2000's and 2010's, both Christopher Chong and Reynaud Salmon eras alike. Continuum by Tumi (2021) is actually pretty good, almost shockingly so, although you have to be a fan of the usual Amouage shtick of resins and incense to really appreciate what Tumi has effectively brought "downmarket" here.
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